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How to Choose a Financial Planner -
Tough Questions to Ask

BACKGROUND & EXPERIENCE

The backgrounds of financial planners can vary as much as the services offered. The planner's education and experience should demonstrate a solid foundation in financial planning and a commitment to keeping current. In addition to the following questions, ask the planner to describe his or her specific financial planning work experience.

DOUGLAS P. HANKE

1. What is your educational background?
_BA__ College degree
Area of study: _Business Administration
_Partial_ _ Graduate degree
Area of study: _MBA__________________
Financial planning education and designations:
__X __ Certified Financial Planner (CFP)
_____ Chartered Financial Consultant (ChFC)
_____ CPA/PFS
__X__ Other – EA (Enrolled Agent)
2. How long have you been offering financial planning services?
_____ Less than 2 years
_____ 2-5 years
_X  __ More than 5 years
3. What continuing education in financial planning do you pursue?
_____ 1-14 hours of professional education each year
_____ 15-30 hours of professional education each year
__ X__ At least 30 hours of professional education each year
4. Are you a member of any professional financial planning associations?
_____ Financial Planning Association (FPA)
__X__ National Association of Personal Financial Advisors (NAPFA)
_____ Other – ________________
5. Will you provide me with references from clients? __X__Yes _____No
6. Have you ever been cited by a professional or regulatory governing body for disciplinary reasons? ____Yes __X__No
7. Will you or an associate work for me?  Depends on the caseload and time of year.
8. If an associate will work with me or assist you, please complete questions 1-6 for the associate as well.
THIS FORM WAS CREATED BY THE NATIONAL ASSOCIATION OF PERSONAL FINANCIAL ADVISORS (NAPFA) TO ASSIST CONSUMERS IN SELECTING A PERSONAL FINANCIAL PLANNER. IT CAN BE USED AS A CHECKLIST DURING AN INTERVIEW OR SENT TO PROSPECTIVE PLANNERS AS A PART OF A PRELIMINARY SCREENING. NAPFA RECOMMENDS THAT INDIVIDUALS FROM AT LEAST TWO DIFFERENT FIRMS BE INTERVIEWED.

REGULATORY COMPLIANCE
Federal and state laws require that, under most circumstances, individuals or firms holding themselves out to the public as providing investment advisory services are required to be registered with either the U. S. Securities & Exchange Commission (SEC) or the regulatory agency of the state in which the individual/firm conducts business.
1. Are you or your firm registered as an Investment Advisor with the SEC?
___Yes __X_No
2. Are you or your firm registered as an Investment Advisor with the state of ___Florida__? _X_Yes ___No
If not registered with either the SEC or any state, please indicate the allowable reason for non-registration.
__________________________________________________________________
__________________________________________________________________
PLEASE PROVIDE A COPY OF YOUR REGISTRATION WITH THE SECURITIES AND EXCHANGE COMMISSION (FORM ADV Part II) AND/OR YOUR STATE, AS REQUIRED BY THE SEC UNDER THE INVESTMENT ADVISORS ACT OF 1940 AND SUBSEQUENT CHANGES.
Douglas P. Hanke
Signature of Planner
FLORIDA FINANCIAL ADVISORS, INC._
Firm Name
6/05/08
Date

SERVICES
Financial planners provide a range of services. It is important to match client needs with services provided.
1. Does your financial planning service include:
__x__ A review of my goals.
Advice on:
__x__ Cash management & budgeting
__x__ Tax planning
__x__ Investment review & planning
__x__ Estate planning
__x__ Insurance needs in the area of life, disability, health and property/casualty
__x__ Retirement planning
_____ Other:_____________________
2. Do you provide a written analysis of my financial situation and recommendations?
__x__ Yes _____ No
Is the analysis tailored to my personal needs and goals? __x__ Yes _____ No
3. Does your financial planning service include recommendations for specific investments or investment products? __x__ Yes _____ No
Do you offer assistance with implementation? __x_ Yes _____No
4. Do you offer continuous, on-going advice regarding my financial affairs, including advice on non-investment financial issues? __x__ Yes _____ No
5. Do you take possession of, or have access to my assets? _____ Yes __x__ No

COMPENSATION
Financial planning costs include what a consumer pays in fees and commissions. Comparison between planners requires full information about potential total costs. It is important to have this information before entering into any agreement.
1. How is your firm compensated?
__x__ Fee Only
_____ Commission Only
_____ Fee and Commissions
_____ Fee offset
How is your compensation calculated?
__x__ Fee only (as calculated below)
Based on hourly rate of $250_
Flat fee _ range of $2,000 - $5,000
Percentage - 1% of assets under management
Are fees capped? __X_ Yes _____No
_____ Commission only (from securities
insurance, etc.) that clients buy from
a firm with which you are
associated.
_____ Fee and commission ("Fee based")
_____ Fee offset. You charge a flat fee
against which commissions are
offset. If the commissions exceed
the fee, is the balance credited to
me? _____Yes _____No
2. If you earn commissions, approximately what percentage of your firm's commission income comes from:
_____ % Insurance products
_____ % Annuities
_____ %Mutual funds
_____ % Limited partnerships
_____ % Stocks and bonds
_____ % Coins, tangibles, and collectibles
_____ % Other _________________________
100 %
3. Does any member of your firm act as a general partner, participate in or receive
compensation from investments you may recommend to me?
_____ Yes __X__ No

 
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